Current Issue Summary
Sept 2019 (Vol. 59, Issue 3): NEUROMARKETING

Editor’s Desk
What Do We Know about Neuromarketing?

Numbers, Please
How Amazon Will Revolutionize the Future of Television Advertising

Speaker’s Box
Cultivating Appreciation of Hedonic Products: A Synesthetic Approach to Marketing

WHAT WE KNOW ABOUT NEUROMARKETING

The Strata Model Predicting Advertising Effectiveness: A Neural-Network Approach Enhances Predictability of Consumer Decision Making.

Building a Foundation for Neuromarketing and Consumer Neuroscience Research: How Researchers Can Apply Academic Rigor to the Neuroscientific Study of Advertising Effects

Best Measures of Attention to Creative Tactics in Advertising: When Do Attention-Getting Devices Capture or Reduce Attention?

OTHER FEATURE ARTICLES

Can Media Neutrality Limit Creative Potential? How Advertising’s Use of Ideation Templates Fares across Media

The Impact of Rational, Emotional, and Physiological Advertising Images on Purchase Intention: How TV Ads Influence Brand Memory

Analyzing the Click Path of Affiliate-Marketing Campaigns: Interacting Effects of Affiliates’ Design Parameters with Merchants’ Search-Engine Advertising

The Relative Effectiveness of Endorsers: The Identity Badge of CEOs and Founders versus the Attractiveness of Celebrities

Measuring Different Emotions in Children with a Pictorial Scale: A Self-Reported Non-Verbal Tool Measures the Emotions Children Experience when Exposed to Ads

NEXT:

Coming in December: What We Know about Social-Media Marketing
Editor-in-Chief John Ford looks back on JAR research about social-media marketing as he previews the December-issue special theme section.

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