Current Issue Summary
March 2021 (Vol. 61, Issue 1):

Editor’s Desk
New Advances in Advertising Research

FEATURE ARTICLES

Accounting for Causality When Measuring Sales Lift from Television Advertising: TV Campaigns Are Shown to Be More Effective for Lighter Brand Users

Updating the Foote, Cone & Belding Grid: Revisiting the Product Classifications of the FCB Grid for Online Shopping and Contemporary Consumers’ Decision Making

How Does Consumer Insight Support the Leap to a Creative Idea? Inside the Creative Process: Shifting the Advertising Appeal from Functional to Emotional

Analyzing Price Premiums in International Sponsorship Exchange: What Drives Marketing Costs in Formula One Racing?

How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention: Choosing the Right Mix of Product and Cause Types with Time Duration

Multimodal Perceptual Processing of Cues in Food Ads: Do You Smell What You See?

The Impact of Source Effects on the Evaluation of Music for Advertising: Are There Differences in How Advertising Professionals and Consumers Judge Music?

How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility: Conceptualizing and Measuring CEO Brand Image