Current Issue Summary
Dec 2023 (Vol. 63, Issue 4)

Editor’s Desk
Navigating the Rapid Currents of Advertising: A Roadmap for Researchers

FEATURE ARTICLES

How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You ‘the Tingles’ via Autonomous Sensory Meridian Response Cues

Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions of ASMR Contents and Advertisements

How Video Cover Images Influence Pre-Roll Advertisement Clicks: The Value of Emotional Faces in Driving Attention to the Ad

Does Childhood Exposure to a Brand Guarantee Brand Name Recognition? Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience

How Does Retargeting Work for Different Gen Z Mobile Users? Customer Expectations and Evaluations of Retargeting via the Expectancy-Theory Lens

If I Understand Why a Product Looks Weird, Will I Buy It? How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions