Current Issue Summary
Dec. 2019 (Vol. 59, Issue 4): SOCIAL-MEDIA MARKETING

Editor’s Desk
What Do We Know about Social-Media Marketing?

Speaker’s Box
The Accountability Crisis in Advertising and Marketing

WHAT WE KNOW ABOUT SOCIAL-MEDIA MARKETING

The Impact of Airing Super Bowl Television Ads Early on Social Media: Benefits and Drivers of Watching, Liking, and Sharing Advertisements on Social Media.

How Do Brands’ Facebook Posts Induce Consumers’ e-WOM Behavior? Informational vs. Emotional Message Strategy: A Computational Analysis

Consumers’ Responses to Facebook Advertising across PCs and Mobile Phones: A Model for Assessing the Drivers of Approach and Avoidance of Facebook Ads

How Measuring Consumer Conversations Can Reveal Advertising Performance

The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness

OTHER FEATURE ARTICLES

Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle: In China, TV Ads Benefit from Prior Online Exposure, but Not Vice-Versa

Assessing Scientific Claims in Print Ads that Promote Cosmetics: How Consumers Perceive Cosmeceutical Claims