ARF the Advertising Research Foundation
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About ARF

  • About the ARF
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  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

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Today’s research and insights world is changing rapidly. Research tools and methodologies are becoming more sophisticated and complex and new data availabilities and processing power make new things possible. Since 1936, the Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media and marketing. Bringing its Members powerful knowledge, unifying standards and best practices. We provide a deeper understanding and scientific solutions to today’s most challenging marketing issues and help keep you up-to-date. Below are links to key Member benefits to help you succeed in three ways:
  • Discover: Gain knowledge, get smarter fast with a wide array of content, training tools and ARF publications.
  • Connect: Make powerful connections with peers through ARF events, Member exclusive councils and communities plus online forums.
  • Lead: Help steer the industry conversation, get your best work on ARF stages and have a seat at the table to set the research agenda for the industry.
 
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    Connect with Other Members
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    Attend Live, Virtual & On-demand Events
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    Discover ARF’s Breadth of Knowledge
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    Read ARF’s Global Academic Journal
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    Get Smart in a Hurry
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    Access Presentations from Past Events
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    Stay Up To Date
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    Engage with Next generation of leaders
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    Share your knowledge and expertise
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    Collaborate with Peers on Key Issues
  • Sign in or Create a myARF Account
  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

Most Used Benefits

  • Member Directory

  • Attend Events

  • Knowledge Center

  • PowerSearch

  • Knowledge at Hand

  • Past Event Presentations

  • Leading Topics

  • Journal of Advertising Research

  • News You Can Use

  • CMO Briefs

  • Councils

  • Women in Analytics

  • Young Pros

  • Call for Content/Submit your Content

  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
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To further, through research, the scientific
practice of advertising and marketing

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