Retail Media Network Growth
A new report says retail media networks will continue to grow and change.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Optimizing Ad Context
Building on research that shows the importance of ad context, a new study explored which kind of context is most likely to have a positive impact on ad performance.
The Difference Between ROAS and ROI is….?
Do you know the answer? Here is a short summary of widely accepted definitions of ROAS and ROI.
AI + Human Intelligence = Brand Growth
Research by IPSOS concludes that the adoption of AI is beneficial for brand growth but that it must be guided by human intelligence.
The Design Space of Consumer Digital Twins
The ARF and MSI will be issuing a report designed to help marketers choose the best approach to digital twins for their research goals. Here is a preview.
Context Congruence = More Attention to an Ad
A major new study confirms the ARF’s research on “How Context Can Make Advertising More Effective.”
CPG Trends for 2026
A new report identifies five trends that will shape CPG businesses in 2026.
Satisfaction with a Brand Does Not Guarantee Repeat Purchases
Researchers have found that the gap between customers’ satisfaction ratings and their loyalty to a brand is growing.
Cliffhangers, Binging and the Zeigarnik Effect
A 100-year-old experiment reveals important insights, especially for today’s content-roll-out strategies.
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Streaming Measurement and Insights
A Nielsen presentation on streaming focused on data collection methods as well as insights based on data analyses.