ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Future States & AI
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2025 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

ARF WIDE

December Scholars of the Month

Take a moment to get to know a little more about our future workforce.


Scholar of the Month

Cohort 2026
Nathan Hadgu:
University of California – Berkeley

Bio:

Nathen Gess Hadgu is a fourth-year Statistics major at UC Berkeley with strong coursework in probability, quantitative finance, and linear algebra. He gained hands-on experience as a financial analyst intern, improving forecasting accuracy by 15% and boosting portfolio performance by 10% through quantitative modeling. On campus, he serves as Treasurer and Secretary of Phi Beta Sigma Fraternity, securing over $2,000 in funding and strengthening financial tracking.

WIDE Impact:

A WIDE Scholar, Nathen credits the program with helping clarify his career goals through mentorship and professional exposure.

Extracurricular:

He is proud of his Eritrean heritage, enjoys playing basketball, and brings resilience shaped by a kidney transplant in 2023.


Scholar of the Month

Cohort 2027
Peyton Ross
Marketing
University of Wisconsin – Madison

Bio:

She is a marketing major with a strong interest in the creative side of the field, especially commercial production and videography. She is captivated by how marketing combines strategy, creativity, and storytelling to reach larger audiences through social media and emerging technologies.

WIDE Impact:

Extracurricular:

Outside of academics, she enjoys singing, cooking, listening to music, and spending time with friends, and stays active in campus organizations to build connection and community.


To get involved or learn more about WIDE, please contact us at WIDE@thearf.org.

DONATE NOW

ARF WIDE is a program of the ARF Charitable Foundation, a 501(c)3 tax exempt charitable foundation. Contributions to ARF Charitable Foundation are tax-deductible to the extent allowed by law.

  • WIDE
  • Scholars of the Month
    • JANUARY
    • DECEMBER
    • NOVEMBER
    • OCTOBER
    • SEPTEMBER
    • AUGUST
  • Upcoming WIDE Career Labs
  • Past WIDE Career Labs
  • 2024 Impact Report
  • Mentors
  • Program
  • Hire a WIDE Intern
  • Get Involved
  • In the Press
  • Our Team
  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

2025 CORPORATE PARTNERS

Adelaide Media

Analytic Partners



Comscore


People

Kantar

MarketCast

Nielsen

Paramount

Unitedhealth Group

Verizon

  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content