MEET OUR PARTNERS

Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology and high-touch consulting to enable deeper business understanding and support better, faster decisions. As the industry continues to face unprecedented disruption and shifts in consumer behavior, we believe in the power of holistic audience understanding to help businesses overcome challenges and build future-proof strategies. We’re proud to partner with ARF AudiencexScience and be a part of the critical conversation about how to gain deeper audience insights in a fast-changing ecosystem

 

AUDIENCExSCIENCE PRESENTATIONS

Day 3 – September 22, 2021
11:35-11:50am

A Holistic Measurement Journey
Change has been the only constant of the past 18 months, but for brands that know how to adapt, this change represents opportunity. Holistic measurement – from understanding incremental impact across channels to building in considerations for macro factors like consumer behavior shifts and the pandemic – is key to sustained growth. SharkNinja, in conversation with Analytic Partners, shares how they honed their advertising investment strategy as media mix has become more diversified and how they are measuring impact now.
Ashley Eckerlin – SVP of Commercial Strategy, Planning & Analytics, SharkNinja
Mike Menkes – SVP, Analytic Partners

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Day 3 – September 22, 2021
2:35-2:55pm

THE LAST WORD
Anchor commentators share their perspectives on what they heard and what it means. These sessions will be recorded, summarized and published.
Seth Duncan – Chief Data Officer, Real Chemistry
Mike Menkes – SVP, Analytic Partners
Josh Chasin — Chief Measurability Officer, VideoAmp
Jane Clarke — CEO, Managing Director, CIMM