AUDIENCExSCIENCE 2021

AUDIENCExSCIENCE 2021, the ARF’s biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues, took place virtually from September 20-22.

Speakers hailing from brands, agencies, media and research companies shared their work and perspectives on the future of addressable TV, which cross-platform measurement methods hold the most promise and why, and how companies are building audiences and developing trust among data deprecation and privacy concerns.