The AI revolution accelerated this year, and consumers drove growth in technology uptake at unprecedented levels. In this “AI Year in Review,” Comscore breaks down the innovations and breakthroughs that defined the past 12 months and what they mean for the future of media, advertising, and consumer engagement. From automation and analytics to creative intelligence […]

This Insights Studio brings together new research uncovering how consumers engage with advertising across technology, timing, and life context. The first presentation, The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising, examines how ads marked as AI-generated influence emotion and engagement, revealing both heightened attention and new challenges for […]