Attention measurement is arguably the most important issue to get right in 2023.

In early June, over 400 delegates convened for the ARF’s Attention Event. Entering the second stage of the initiative, ARF members now have an opportunity to participate by submitting your advertising creative for analysis.

Three levels of results are available, ranging from a general, category-level analysis to a confidential 1:1 presentation and in-depth analysis combined with a consultation by senior ARF faculty and academic advisors. Please see the below options for gaining a competitive advantage for your brand when it comes to attention measurement.

Gold Level
Gold-level participants receive their ad creative reports from each participating supplier and public level analysis of divergence between methodology and impact on result. (Investment: $10k)

Platinum Level
Sponsors receive above plus confidential 1:1 presentation with in-depth analysis of findings and consultation by senior ARF faculty and academic advisors. Platinum-level participants are invited to join the advisory committee. (Investment: $20k)

If you choose not to select one of the above options for participation, you may still submit your creative, and will receive a generalized methodological/category-level analysis of convergent/divergent results.

Please click here to discuss your participation, and if needed, we can set up a call to discuss further.

We look forward to partnering with you on this important industry effort.