On June 26, Sequent Partners, with their panoramic perspective on the most important developments in marketing analytics, analyzed the most disruptive and revolutionary analytic applications and techniques impacting our world. Plus, attendees got a sneak peek of the themes featured in this year’s upcoming Marketing Analytics Accelerator. ACCESS EVENT CONTENT Featured Speakers Alice SylvesterPartner Sequent […]

On June 25, OptiMine dove into the specifics of Google’s privacy changes and revealed how these changes will impact the marketing and measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Attendees gained applicable strategies on how their brands can adapt before […]

In March, the ARF Women in Analytics presented a lunch workshop on strategies for impactful data storytelling and simplifying complex ideas for non-technical audiences. On June 18, we rebroadcasted a portion of the workshop and hosted a panel discussion with industry leaders who shared their perspectives, successes and challenges. ACCESS EVENT CONTENT Speakers & Discussants […]

This member exclusive workshop explored the practical applications of AI in daily work. Attendees gained theoretical knowledge, witnessed practical demonstrations, and participated in a hands-on session to equip them with the skills needed to harness AI technologies in their everyday workloads. ACCESS EVENT CONTENT Featured Speakers Tracy Adams, Ph.D.Director, Research Programs ARF View Bio Paul […]

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At SHOPPER 2024, practitioners and academics shared research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. The industry’s leading experts revealed which tools, technologies and trends are shaping the ever-evolving shopper landscape and what brands need to know to stay ahead. ACCESS 2023 EVENT CONTENT   SPONSOR HOST

On April 4, industry experts explored where out-of-home (OOH) advertising stands today, its current capabilities and its potential in the future. Attendees heard data-backed insights on how OOH has changed in the past decade, where it fits in a multi-channel campaign or media plan, and brands’ objectives in using it. ACCESS EVENT CONTENT Featured Speakers […]

The ARF’s annual AUDIENCExSCIENCE conference highlighted the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers joined us in NYC to share their perspectives on the future of advertising research and […]

The ARF Women in Analytics led a lunch workshop providing guidance on how to communicate complex ideas and analyses to a non-technical audience during the first day of the ARF’s largest event, AUDIENCExSCIENCE. In today’s data-driven world, sharing complex analyses in a way that motivates people to take action is critical to success. Attendees gained […]

Recent research indicates that media content and advertising now represent diverse segments of the U.S. population more than ever before. However, audiences are increasingly looking for authentic representations of their experiences and communities — rather than merely their presence. On March 7, the Cultural Effectiveness Council led a discussion on perceptions of authentic representation and […]