Big Data and Advanced Audiences

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. In this talk learn about the opportunities and challenges associated with this increasingly used capability.

On October 9 Pete Doe, Chief Research Officer of Nielsen, will share how to apply data-driven insights to enhance the effectiveness of advertising strategies. A follow-up conversation with Paul Donato, Chief Research Officer of the ARF, will follow.