
Women and Sports: Audience, Brands & Cultural Impact
On October 23, the ARF Women in Analytics hosted a special breakfast session in Los Angeles to explore the current state of women and sports. Brand, agency, sports league leaders and top athletes discussed the ROI of investing in women’s sports and shared insights on audience engagement, generational trends, and brand-building opportunities.
Featured Speakers

Jennifer PelinoChief Commercial Officer & President, Data Cloud
Sports Innovation Lab
Sports Innovation Lab

Nicole SangariSVP
Kantar
Kantar

Didi CapersGroup Director, Sports & Entertainment
EssenceMediacom
EssenceMediacom

Kaylin FitzSimonsSenior Director
ESPN Research
ESPN Research

Anita Alvarez
2024 Olympic Silver Medalist, Artistic Swimming
2024 Olympic Silver Medalist, Artistic Swimming

Brooke DonbergHead of Partnership Marketing
CLIF Bar
CLIF Bar

Soleil Errico
3X World Longboard Champion
3X World Longboard Champion

Phil CookChief Marketing Officer
WNBA
WNBA

Lyndsay SignorSVP of Consumer Engagement
NBC Sports
NBC Sports
