Inside the Journal of Advertising Research: Virtual Influencers, Advertising’s Financial Impact, and Avatars in the Metaverse

Attendees joined us on September 17 for an Insights Studio as researchers from top institutions presented pioneering work addressing the evolving landscape of advertising. Topics of discussion included: an exploration of virtual influencers and the effectiveness of virtual influencers in real-world versus virtual-world settings, a comprehensive synthesis of over 250 studies examining the complex relationship between advertising and a company’s stock price, and a deep dive into the emerging world of the metaverse with a study on how the presence of employee avatars in virtual stores influences consumer behavior.

Featured Speakers

Speaker Li
Sitan (Stan) LiAssistant Professor of Advertising, Tombras School of Advertising & Public Relations
University of Tennessee

Speaker Srinivasan Shuba
Shuba Srinivasan Adele and Norman Barron Professor of Management
Boston University

Speaker Dominique Hanssens
Dominique M. Hanssens Distinguished Research Professor of Marketing
UCLA Anderson School of Management

Speaker Darius-Aurel Frank
Darius-Aurel FrankAssistant Professor of Marketing
Aarhus University

Speaker Jason DiPalma
Jason DiPalma Ph.D. Candidate
Aarhus University