On November 7, the ARF Creative Council held an immersive event exploring the powerful role of sound in branding. Experts delved into the fundamentals of sonic branding, explaining why it matters, how it works at a neurological level, and how leading brands have successfully used sound to reinforce brand memories. Plus, the Council unveiled key […]

Attendees joined the ARF Organizational Council on October 30 for the unveiling of the 2024 Organizational Benchmark Survey results, which explores the evolving structure and function of research and analytics departments. Attendees got a better sense of where our industries are headed and gained insights into key metrics including department size, outsourcing, budget, research methods, […]

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On October 23, the ARF Women in Analytics hosted a special breakfast session in Los Angeles to explore the current state of women and sports. Brand, agency, sports league leaders and top athletes discussed the ROI of investing in women’s sports and shared insights on audience engagement, generational trends, and brand-building opportunities. ACCESS EVENT CONTENT […]

Despite massive growth driven by significant investments, retail media performance measurement still falls short in many areas. On October 15, OptiMine and Best Buy dove deep into the use of incrementality measurement for retail media, how it works and why it is so unique in the RMN space. Attendees explored why (and how) some of […]

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees learned about the opportunities and challenges associated with this increasingly used capability. Pete Doe of Nielsen discussed how to apply data-driven insights to enhance the […]

Attendees joined us on September 18 for a Town Hall on what ‘premium content’ is and whether it is the right construct for trying to assign values to media. We delved into the following questions and more: Who gets to define premium? Publishers want to claim the mantle of being “premium” and “quality” to justify […]

Attendees joined us on September 17 for an Insights Studio as researchers from top institutions presented pioneering work addressing the evolving landscape of advertising. Topics of discussion included: an exploration of virtual influencers and the effectiveness of virtual influencers in real-world versus virtual-world settings, a comprehensive synthesis of over 250 studies examining the complex relationship […]

The ARF Social Council held an event on September 12 diving into the long-term effects of social media advertising on consumers, based on the results of an experiment undertaken by the ARF Social Council. Attendees gained new insights on how they can leverage the study’s results to shape their future social media advertising strategies. ACCESS […]

Have questions about the NYU/ARF Certificate in Marketing Optimization and Insights? Our virtual Open House on September 10 addressed the program curriculum and gave prospective students an opportunity to meet instructors and hear experiences and success stories from recent graduates. Plus, there was an opportunity to participate in a Q&A session with instructors, graduates and […]