On June 7, 2023, attention economy experts came together in NYC to share case studies and participate in engaging discussions on the attention measurement landscape. Plus, attendees heard a recap of the issues debated at AUDIENCExSCIENCE and an update on Phase I of the ARF Attention Validation Initiative, an empirically based evaluation of the rapidly developing market for attention measurement and prediction. ACCESS EVENT CONTENT Featured Speakers Tracy Adams, Ph.D.Research Project Manager ARF Speaker Bio Pedro AlmeidaCEO MediaProbe Speaker Bio…

On May 17, the ARF Analytics Council explored the groundbreaking concept of Virtual IDs (VIDs) and their potential to revolutionize cross-media measurement. The essential mechanics of VIDs were explained in a non-technical manner to help professionals across media and advertising understand it better. Panelists shared how VIDs could overcome barriers in calculating cross-media and device reach and frequency. ACCESS EVENT CONTENT Featured Speakers Jackson BazleyEVP, Measurement for Marketers, Data & Analytics ANA View Bio Jukka RantaVP, Data Science and Statistics…

On May 3, panelists across the pharma and health care industries came together to discuss the role of inclusion in advertising. Attendees learned what steps should be taken to ensure that market research and ads represent their full range of consumers, challenges in designing research for difficult-to-reach populations, and how representation affects ad creative. ACCESS EVENT CONTENT Featured Speakers Marjorie ReedyTeam Lead, Experience Design and Research Strategy Merck Moderator Co-Chair, Pharma Council View Bio Jillian RiceVice President Ipsos Creative Excellence…