On October 11, 2022, Stephanie Scalice, Winner of the 2022 GMA Young Pro of the Year Award and Senior Market Research Manager at LinkedIn, led the ARF Young Pros through a deep dive into NPS, CSAT and CES—the three most used metrics by modern businesses to better measure and understand customer satisfaction. Attendees learned more about what each metric is, when and how to implement it, real life applications of these tools and more. Featured Speaker Stephanie ScaliceSenior Market Research…

On August 17, 2022, the ARF Young Pros met up in New York City for a special event where VMLY&R experts explored how to use insights to provoke a transformation for more inclusive research and more innovative thinking. Young Pros participated in a workshop session to rethink how each phase of an ad campaign — from media planning to creative development to the in-store experience — can incorporate a DE&I perspective. Attendees left with a new inclusive research toolkit under…

The ARF Young Pros hosted a Mentoring Meet-Up with Suzy Davidkhanian on May 19. Suzy is a seasoned public relations executive with 15 years of experience in marketing and retail—from store level to buying and planning. She most recently led the consumer insights and market trends team at Macy’s. Suzy walked us through her impressive career and shared tips for Young Pros navigating today’s challenges. Afterwards, breakout sessions provided a fun, dynamic networking opportunity for attendees. ACCESS EVENT CONTENT May…

On March 17, 2022, the ARF Young Pros hosted Ricardo Dalmas, VP, Consumer & Marketplace Insights at Nestlé for a mentoring meet-up. Ricardo is a global strategy and marketing executive and walked us through his 15+ year career delivering topline growth to Fortune 500 companies in Food and Beverage, Health Care and as a management consultant. Ricardo shared career advice and tips for Young Pros navigating today’s challenges. After Ricardo spoke, breakout sessions, led by Young Pros Advisory Board members,…

On February 10, 2022, the ARF Young Pros provided a detailed walk-through of the process of buying and selling media—from strategy to the mechanics of buying and the role of the seller. This event offered a unique, 360-degree perspective of media buying from all strategic angles and discussed the challenges of a successful buy. Experts with varying perspectives pulled back the curtain of the buying/selling process to provide a grounded, practical examination that spoke to those with an interest in…

About ARF Young Pros Meet-Ups: ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. The 2022 program offers six unique opportunities to engage on a bimonthly basis with leaders and Young Pro peers. In these events specifically curated for ARF Young Pros, we will introduce you to fellow research professionals in an environment built for networking. Registration is required for each individual Meet-Up offered, so please sign up…

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: 60-minute sessions;…