On March 16, 2023, the ARF Young Pros led an exploration of the ongoing transformation and future trajectory of social media to help organizations navigate the landscape and create more strategic social media plans. Panelists discussed trends, civic responsibilities of social media companies, the role of influencers, creative branding campaigns and more. Featured Speakers Kristina LintzSenior Manager of Multi-Platform Analytics and Social Insights, MTV Entertainment Studios Paramount Global View Bio Scott Rising Senior Content Manager LinkedIn View Bio Tiffany TerilliClient…

To kick off a new year, the ARF Young Pros hosted a fireside chat to help attendees navigate their career journeys and strategize for 2023. Author and expert in career strategy, marketing, leadership and workforce development, Mary Sheehan of Adobe, shared specific takeaways on managing teams, deadlines, career development, goal setting, and more. Attendees also had the opportunity to make new connections and gain exposure outside of their professional realms. ACCESS EVENT CONTENT Featured Speakers Megan O’Brien Senior Analyst, Primary…

On October 11, 2022, Stephanie Scalice, Winner of the 2022 GMA Young Pro of the Year Award and Senior Market Research Manager at LinkedIn, led the ARF Young Pros through a deep dive into NPS, CSAT and CES—the three most used metrics by modern businesses to better measure and understand customer satisfaction. Attendees learned more about what each metric is, when and how to implement it, real life applications of these tools and more. ACCESS EVENT CONTENT Featured Speaker Stephanie…

On August 17, 2022, the ARF Young Pros met up in New York City for a special event where VMLY&R experts explored how to use insights to provoke a transformation for more inclusive research and more innovative thinking. Young Pros participated in a workshop session to rethink how each phase of an ad campaign — from media planning to creative development to the in-store experience — can incorporate a DE&I perspective. Attendees left with a new inclusive research toolkit under…

The ARF Young Pros hosted a Mentoring Meet-Up with Suzy Davidkhanian on May 19. Suzy is a seasoned public relations executive with 15 years of experience in marketing and retail—from store level to buying and planning. She most recently led the consumer insights and market trends team at Macy’s. Suzy walked us through her impressive career and shared tips for Young Pros navigating today’s challenges. Afterwards, breakout sessions provided a fun, dynamic networking opportunity for attendees. ACCESS EVENT CONTENT May…