On July 13, the ARF Young Pros gathered in New York City to examine the methodologies and insights that make for a better marketing experience. Industry leaders shared their unique perspectives to encourage attendees to reflect on society’s biases and blind spots more broadly, as well as how they echo through the media landscape. ACCESS EVENT CONTENT Featured Speakers Anna WilganVP, Product Marketing Kantar View Bio Veronica HernandezProduct Manager Nielsen View Bio Sean EaganAssociate Manager, Audience Measurement Analytics Nielsen MODERATOR…

On May 18th, 2023, ARF Young Pros met to discuss how generational differences can affect behavioural preferences and tendencies in the workplace. Multigenerational teams are the new normal with at least four generations in the workforce today. Age correlates less and less with expertise and authority and the need for effective collaboration across generations is therefore more valuable than ever. ACCESS EVENT CONTENT Featured Speakers Janet KankarlaSVP, Head of Learning & Development Ipsos View Bio Kim YashDirector of Learning &…

On March 16, 2023, the ARF Young Pros led an exploration of the ongoing transformation and future trajectory of social media to help organizations navigate the landscape and create more strategic social media plans. Panelists discussed trends, civic responsibilities of social media companies, the role of influencers, creative branding campaigns and more. ACCESS EVENT CONTENT Featured Speakers Kristina LintzSenior Manager of Multi-Platform Analytics and Social Insights, MTV Entertainment Studios Paramount Global View Bio Scott Rising Senior Content Manager LinkedIn View…

To kick off a new year, the ARF Young Pros hosted a fireside chat to help attendees navigate their career journeys and strategize for 2023. Author and expert in career strategy, marketing, leadership and workforce development, Mary Sheehan of Adobe, shared specific takeaways on managing teams, deadlines, career development, goal setting, and more. Attendees also had the opportunity to make new connections and gain exposure outside of their professional realms. ACCESS EVENT CONTENT Featured Speakers Megan O’Brien Senior Analyst, Primary…