Both workshops – for professionals and data science professionals – combine presentations, hands-on activities and focus on how to utilize LLMs to analyze example datasets. Attendees should come prepared with laptops to participate in real-time demonstrations of AI tools. 10:00 – 11:00am | AI for All: Data Analysis for Every Professional Learn more about how to best use LLMs for data analysis. Designed especially for professionals without a background in coding, the workshop will address data analysis methods for both…

This Insights Studio will bring a panel of Google Measurement Leaders and TransUnion together to talk about the latest Marketing Mix Modeling (MMM). Attendees will gain valuable insights into best practices and real-world case studies to help you build, power, and calibrate MMMs. Ensure accurate representation of AI-integrated ad products in MMMs Explore best practices and success stories related to combining Experimentation and MMMs Discover proven strategies for implementing and optimizing MMM, including data collection, model building, and insights generation…

Have Questions? We’ve Got Answers. During our upcoming virtual Open House, you will have the opportunity to: Meet our instructors: Learn about the program curriculum, course structure and the skills you’ll acquire. Hear from recent graduates: Former students will be present to share their experiences and success stories. Participate in a Q&A Session: Instructors, graduates and ARF staff will be available to answer all your questions. Plus, learn about our new AI course content! We are committed to helping you…

Advertising on social media is typically considered short-term and activation driven. But can advertising on social media platforms help to build brands? Can it have a longer-term impact, or is it just a momentary “flash-in-the-pan” whose effects fade quickly? Join us on September 12 to understand the long-term effects of social media advertising on consumers, based on the results of an experiment undertaken by the ARF Social Council. This study, conducted by Dynata and EyeSquare with the support of Coca…

At this Insights Studio, researchers from top institutions will present pioneering work that addresses the evolving landscape of advertising. The session begins with an exploration of virtual influencers, where the authors reveal findings on the effectiveness of virtual influencers in real-world versus virtual-world settings, providing practical guidance for social media marketers. Following this, a comprehensive synthesis of over 250 studies examines the complex relationship between advertising and a company’s stock price, offering insights into when advertising can positively or negatively…

The Trade Desk sparked debate when it published its top 100 list, calling out top-ranked media companies it considers the “premium internet”. The ranking of the premium internet has significant implications for aspects of digital advertising such as attention measurement, emotion measurement, and defining and pricing of media quality. The overall impact of this list is far-ranging; the list could be used to tilt ad revenues toward supposedly high-quality sites; but are they more effective? If so, for which audiences?…

MORE DETAILS INCLUDING SPEAKERS AND AGENDA WILL BE AVAILABLE SOON. If you are not automatically redirected to the Creative Effectiveness website please click here. ACCESS 2023 EVENT CONTENT About the ARF David Ogilvy Awards Past Winners

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor