AI is reshaping how marketing organizations generate insights, support decisions, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions, […]

Creative strategy is being reshaped by the convergence of retail media, hyper-targeting, and AI. As marketers gain unprecedented access to granular data and real-time optimization tools, performance pressures have intensified—shifting […]

The Marketing Effectiveness Accelerator is the only event focused exclusively on attribution, marketing mix models, and the science of marketing performance measurement. Top minds will present groundbreaking insights and empirically […]