This interactive workshop aims to help the ARF members explore the practical applications of AI in their daily work. The workshop will provide a blend of theoretical knowledge, practical demonstrations, and a hands-on session designed to equip members with the skills needed to harness AI technologies in their everyday workload. By the end of the workshop, participants will view AI as a complementary asset to their daily workflows. Agenda: AI for Everyday Life: How to best use AI to generate…

Join us as we bring together dynamic young professionals in the advertising, marketing, media, and research industry. This meet-up will offer a unique platform for networking, learning, and inspiration where attendees not only learn from experts, but also engage with their peers, fostering a sense of community within the advertising network. Check back for speaker updates. IN PERSON – REGISTER NOW IN PERSON – REGISTER NOW SPONSOR

On March 20 the ARF Women in Analytics Group presented a lunch workshop about how to communicate complex ideas and analyses to non-technical audiences. On June 18 we will rebroadcast a portion of the workshop and include additional discussants who will share their perspectives, successes and challenges. In today’s data-driven world, sharing complex analyses in a way that motivates people to take action is critical to success. This workshop rebroadcast will teach you practical techniques to make complicated information easy…

Google’s upcoming privacy changes will have a massive impact on the marketing measurement landscape – and they’ve already started. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Learn how to prepare and adjust your brand’s marketing measurement due to Google’s 2024 privacy changes before it’s too late! OptiMine will dive into the specifics of Google’s privacy changes and how they will impact the marketing and measurement world. You…

Join us on June 26, as Sequent Partners, with their panoramic perspective on the most important developments in marketing analytics, analyze the most disruptive and revolutionary analytic applications and techniques impacting our world. Drawing on eight years’ experience convening the Attribution (and Analytics) Accelerator, Alice Sylvester and Jim Spaeth will: Analyze the trends – how the analytics community got here, where we’re headed and why. Zero-in on the most provocative breakthroughs revealed at the 2023 Accelerator. Preview the themes featured…

Save the date for this upcoming Cross Platform Measurement Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW

MORE DETAILS INCLUDING SPEAKERS AND AGENDA WILL BE AVAILABLE SOON. If you are not automatically redirected to the Forecasting website please click here. SPONSOR

Get the Most Out of Your Mentorship Match Thank you for signing up for the 2024 Women in Analytics Mentorship Program and completing your values survey. In order to make the most out of your mentorship experience, join us on August 1 to hear tips about how to grow and maintain your relationships. Plus, gain a better understanding of the methodology behind the survey from our partner, Jamie Thomas, Co-Founder of Cophi, and how and why you were matched. A…

Join us as we bring together dynamic young professionals in the advertising, marketing, media, and research industry. This meet-up will offer a unique platform for networking, learning, and inspiration where attendees not only learn from experts, but also engage with their peers, fostering a sense of community within the advertising network. Check back for speaker updates. SPONSOR

Save the date for this upcoming ARF Social Media Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW Access Past Social Media Council Event Content REGISTER NOW