Google’s upcoming privacy changes will have a massive impact on the marketing measurement landscape – and they’ve already started. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Learn how to prepare and adjust your brand’s marketing measurement due to Google’s 2024 privacy changes before it’s too late! OptiMine will dive into the specifics of Google’s privacy changes and how they will impact the marketing and measurement world. You…

Artificial Intelligence is revolutionizing the way advertisers find and influence consumers, how success is measured, and the strategies and tools used for experimentation. Join us on May 21 to hear Google Product Leaders talk about the changing landscape of measurement tools, shifting mindsets from precision to prediction, and leveraging AI-driven tools to achieve marketing and business outcomes. The conversation will cover topics including: How can you shift towards more outcomes-based measurement and experimentation? How can you better connect media outcomes…

Save the date for this upcoming Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. Sponsor

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. Sponsor

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. Sponsor