There are 75 million Millennials living in the U.S., and 42 percent of them are multicultural: of African-American, Asian-American and Hispanic heritage.*
What new paths and buying habits is this important group carving for themselves?
Where are they bridging back to the tendencies of previous demographic groups as they age?
And importantly how this group tilting overall trends and changing the course for both their own generation and the generations of older consumer targets?
*Source: The Nielsen Company, 1/20/17
Barbara Leflein (President and Owner, Leflein Associates Market Research, Insights & Analytics) presents thought-provoking insights from an important proprietary study in partnership with The …