The Most Influential Brands: The role brands play in our lives and the world at large is becoming more important. From improving our personal well-being to transforming the communities and societies we live in, many brands are driven to make a dent in the universe. Some have bigger impacts than others. These visionary brands go well beyond selling a product or service. They are founded on a sense of purpose – or ‘why’ – that establishes stronger emotional connections with people. Which brands are these and what does it take to build this kind of influence?
Hannah Fitton - Account Manager, Ipsos
Hannah Fitton is an Account Manager at Ipsos focused on quantitative market research strategies. She wo…