Business to consumer and Business to business marketers use different tactics to appeal to their market segments. Although you still are selling a product to a person, experience shows that there are significant differences. Learn the key differences from industry experts Paul Cesar (Digital Marketing Lead, Cloudflare)
and Lacey Miyazaki (Americas Insights Manager, Marketing Solutions, LinkedIn)
, about the digital marketing trends, tactics and goals you need for success in both B2B and B2C digital marketing.
When: Wednesday, October 23rd, 5:30-8:30pm PT
Where: Cloudflare – 101 Townsend St., SF, CA 94114
5:30-6:15pm: Drinks, snacks, networking
- Paul Cesar will discuss the attribution challenges, KPI’s, stakeholders, sales dependencies, planning/forecasting and much more as it relates to B2B and B2C marketing.
- Lacey Miazaki brings LinkedIn’s perspective – B2B marketing requires significant investment in strategy. Strong cross-functional alignment within companies, long term planning, and effective measurement are essential to success. We’ll look at how this impacts roles within the marketing function differently in B2B (vs B2C) as well as assess the skills needed to excel in B2B marketing.
7:30-8:30pm: Reception; more drinks, snacks and networking!
Lacey MiyazakAmericas Insights team for Marketing Solutions