Learn how to assess the impact of social media – paid, owned, and earned — on key outcomes for all types of businesses, both products and services.
This webcast from the ARF Social Council will help you understand what differentiates social media from other online media when it comes to measuring ROI.
Tune in to find out:
- What needs to be measured to determine the success of a campaign
- The various measurement methods (e.g., direct matches of individuals’ posts to conversion, social listening, matched market testing, etc.)
- Learnings from CPG and health care case studies
- How to create a checklist to measure the lower-funnel impact of all of your social media efforts.
Danti ChenHead of Applied Data Science & Insights