Webcast: Quantifying TV Viewability
Understanding TV Viewability and how it impacts your media investment.
Several years ago, IPG Media Lab’s report on digital viewability shook the industry. And for good reason: 31 percent of all digital video ads were not viewable. The problem persists.
Recent research from IPG’s Media Lab and TVision executives found that more than $59 Billion will be spent on TV ads this year, with most brands NOT knowing how viewable the ads are. The study analyzed over 39,464 hours of TV ad content and is sparking extensive industry discussion.
Learn the latest on TV viewability as IPG Media Lab and TVision executives discuss the findings from their recent viewability research and the implications, including:
- How TV Viewability varies – across industries, dayparts, ad lengths, pod positions, and times of day
- When an ad has the potential to communicate, e.g., if a TV ad airs to an empty room, does it have an impact?
- What the industry can do to address – and solve for – the TV Viewability problem
Featured Speakers
Blaine Bush – Research Engineer, Intelligence Solutions & Strategy, MAGNA Global
Tristan Webster – VP, Data & Analytics, TVision
Featured Speakers
MAGNA Global
TVision
