Understanding TV Viewability and how it impacts your media investment.
Several years ago, IPG Media Lab’s report on digital viewability shook the industry. And for good reason: 31 percent of all digital video ads were not viewable. The problem persists.
Recent research from IPG’s Media Lab and TVision executives found that more than $59 Billion will be spent on TV ads this year, with most brands NOT knowing how viewable the ads are. The study analyzed over 39,464 hours of TV ad content and is sparking extensive industry discussion.
Learn the latest on TV viewability as IPG Media Lab and TVision executives discuss the findings from their recent viewability research and the implications, including:
Kara Manatt – SVP, Intelligence Solutions & Strategy, IPG Media Lab
Luke McGuinness – President, TVision