Television program viewing choices as well as buying decisions are driven by mostly subconscious motivations. The subconscious cannot be measured by self-reported data, but a new method – DriverTagsTM – has been shown to uncover motivators for viewing as well as for buying behavior. IRI and Viant along with RMT’s DriverTagsTM and StatSocial enable marketers to reach targeted purchaser segments with the additional psychological characteristics to fit your ad in a context that enhance the ad’s power and lifts ROI.

The webinar will describe this new approach and show how it help brands and agencies to optimize creative and context to maximize growth.

Speaker:

Bill Harvey – Chairman, Research Measurement Technologies