What techniques from other industries can marketers adopt to improve their storytelling abilities and ultimately their ROI?
Montage is a film technique we have all seen movies use in order to achieve things like the-telling-a-story in a few minutes, when it normally takes days or weeks for the actual character(s) to accomplish this. But what about in advertising – can montages be an effective tactic in TV advertising and, if so, what is the best way to use montage to best engage viewers?
This webcast will dive into the: different uses and types of montage and the keys to success when using this editing style in advertising.
Attendees can expect to learn about the…
Russ Turpin – Associate Research Director, Ameritest