Webcast: Creative Techniques – Montage

What techniques from other industries can marketers adopt to improve their storytelling abilities and ultimately their ROI?

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Montage is a film technique we have all seen movies use in order to achieve things like the-telling-a-story in a few minutes, when it normally takes days or weeks for the actual character(s) to accomplish this. But what about in advertising – can montages be an effective tactic in TV advertising and, if so, what is the best way to use montage to best engage viewers?

This webcast will dive into the: different uses and types of montage and the keys to success when using this editing style in advertising.

Attendees can expect to learn about the…

• Origins of how montage became a key component in the film industry The three main uses of montage and when to use them to achieve certain effects
• Five different types of montage and which ones are best used in advertising
• Keys to success when implementing a montage effect into a TV spot

Presented by:
Russ Turpin – Associate Research Director, Ameritest

Featured Speaker

Russ TurpinAssociate Research Director,
Ameritest