The ARF, in partnership with Kantar, recently developed an impactful report, Cracking Brand Purpose, to shape, guide and evaluate purpose campaigns, even during difficult news environments.
Cracking Brand Purpose is especially timely given that the recent coronavirus pandemic and oncoming recession have caused brands to pivot to purpose-driven campaigns. The difficulty is that there is little agreement on what actually constitutes a purpose-driven campaign. No matter where they stood on the spectrum, all of these campaigns related to something bigger than the brand: a contribution to the good of the world.
At this virtual Leadership Lab you will be privy to key report findings, new supporting data, and discuss relevant case studies.
Register now to get answers to these pressing questions:
This event is open to ARF members. To register for this event, you must first login or create a myARF account. If you have any questions or need assistance in registering for the event, please email email@example.com.