Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. Over two days, the ARF and IPA partnered to present the best new thinking and empirical research for marketing effectiveness. Sessions were curated from our two 2021 flagship events — AUDIENCExSCIENCE and EffWorks Global — and designed to help you boost your business performance.
Event content — including videos and presentations — is available to event registrants on-demand.
The agenda covered the following areas:
Creativity and Effectiveness in a Changing World
Fundamentals of Attention Metrics for Media
New Metrics of Brand Loyalty
What’s at the Frontier of Our New Cookie-less and First Party Data World?
Will Privacy Laws Kill Digital ROI Effectiveness Measurement?
Cookie-less Audience Targeting and Attribution: A Pharma Case Study
CMO Conversation with P&G: Next Frontier of Media Disruption