SHOPPERxSCIENCE 2019

Staying Competitive in Today’s Shifting Retail Consumer Landscape

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Shopper marketing change is rampant! The good news: disruption is creating opportunities – not just challenges – and the industry is responding with new approaches to increase market share and revenue.

Leading brands are engaging consumers and building growth. Industry experts from advertising, agencies, media, research/data companies shared insights, solutions and case studies on July 9 in Chicago.

Together they delved into a range of critical topics:

• Understanding and exceeding shoppers’ expectations in the changing omnichannel environment
• Leveraging new tactics to boost performance marketing results and drive eCommerce conversion
• Incorporating lessons learned from the DTC brands’ successes
• Overcoming consumer trust challenges
• Mining geolocation data to improve in-store effectiveness
• Engaging GenZ and Millennials through social media and influencers
• Using AI, VR, and AR to connect to consumers and drive sales