SHOPPERxSCIENCE

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Grocery is not going to remain behind other retail classes in online/offline, omnichannel evolution for very much longer. That’s because consumers are already expecting their experiences to seamlessly combine the best of what both online and offline have to offer.

This year’s ARF SHOPPERxSCIENCE event, explored how CPG Brands and retailers can keep pace with consumers and implement winning solutions. Take aways included the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice.

Speakers included:

• Amy Gómez, Ph.D. – SVP, Cross-Cultural Marketing, Geometry
• Jeff Admiraal – Associate Director, P&G Shopper Analytics & Insights, Procter & Gamble
• Renee Entinghe – Head of Shopper Insights, Nestlé
• Ron Lunde – Principal, The Lunde Company

Featured Speakers

Amy Gómez, Ph.D.SVP, Cross-Cultural Marketing, Geometry

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Jeff AdmiraalAssociate Director, P&G Shopper Analytics & Insights, Procter & Gamble

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Renee EntingheHead of Shopper Insights, Nestlé

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Ron LundePrincipal,
The Lunde Company

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