SHOPPER 2022, the industry’s leading consumer behavior conference held March 8-9, 2022, brought marketers and retailers together to discuss how to use sales data to understand shoppers individually and connect consumer behavior and attitudes to sales.
Case studies and panels with industry experts shared insights on the latest innovations in using data to develop marketing insights and measurement to deliver engaging experiences and drive quantifiable conversions.
Attendees learned how to adjust their insights strategies in these changing times.
Why Retailer Media Networks are on the rise, and which ones are proving successful
How to leverage evolving retail data, including point-of-sale devices to customer smartphones and in-store sensors
How to utilize in-the moment audience behavioral insights to design marketing and merchandising concepts
What privacy concerns should be top of mind and which data approach or combination—first-party, third-party or zero-party—is preferable
How online shopper behavior is changing in the subscription economy and implications for brands