Super Bowltm LIV: What is the Risk/Reward Relation Between Edgy and Safe Advertising?
In our hyper-politicized, privacy-prone era, edgy ads can be fraught with peril. Do they evoke humor and mirth? Are they considered purpose-driven and inspirational? Or, are they mired in controversy and bad PR? This is the tightrope marketers find themselves walking.
The ARF and industry experts discussed which Super Bowl™ LIV ads were the most memorable, the trends that emerged, the strengths seen in creative and how placement affected viewer engagement.
We heard from advertising experts who measured which ads were big performers and why. They assessed the emotional tonality of ads from the viewers’ perspective.