What is the Risk/Reward Relation Between Edgy and Safe Advertising?
In our hyper-politicized, privacy-prone era, edgy ads can be fraught with peril. Will they evoke humor and mirth? Will they be considered purpose-driven and inspirational? Or, will they be mired in controversy and bad PR? This is the tightrope marketers find themselves walking.
For Super Bowl LIII, advertisers played it safe. The result? A general ho-hum effect that left fans snoozing. How will the Super Bowl LIV ads score? Will they bring edgy back or continue to tow the safety line?
Hear from advertising creative experts at ARF’s Salon on Feb. 13 about the Super Bowl’s LIV’s ad touchdowns and fumbles.