Salon Series: How Much Should Marketing Be Influenced by Influencers?

Genuine is “in.” Influencers are providing an increasing number of opportunities for brands to:

• Engage their followers
• Increase brand awareness
• Create brand loyalty
• Boost sales

But, how much does the industry understand about the pros, cons, and impact of this relatively new marketing tactic?

Join the ARF in the launch of the Salon Series to debate key questions and uncover potential answers regarding Influencer Marketing, considering:

• What techniques do brands use to select the right Influencer?
• What best practices will encourage Influencers’ followers to convert into customers – and accurately measure ROI?
• How can brands overcome the challenges of Influencer fraud by demanding data, metrics, and reports?

The discussion will be powered by experts who offer multiple perspectives:  social media marketers, a digital publisher, and Influencers themselves.

Have we “Influenced” you yet?  Whether your company is currently leveraging Influencers or you just want to learn more about using them optimally, you won’t want to miss participating in this conversation.

Mingle with industry colleagues and speakers at our Cocktail Reception being held before and after the Salon event discussion.