Viewer behavior is shifting at an unprecedented rate. By 2022, more than 58 percent of the US population will subscribe to OTT video content services according to eMarketer. How and why do viewers choose platforms and networks? How do they discover new programs, and what influences their program selections?
At OTTxSCIENCE on October 22 at the Universal Studios Lot attendees heard about the latest trends, technologies, content and competition within the OTT space. During this one-day program, industry experts discussed: how they are measuring changing viewing behaviors, the latest trends concerning both content and ad creative, and how data driven marketers approach OTT and the criteria they use to select data providers to maximize their advertising investments.