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Content may be king, but it’s consumers who rule the kingdom.
Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. The percentage of viewers who stream content rose from 42 to 70 percent from 2013 to 2017 (State of Pay TV, OTT & SVOD 2017), and revenue is close behind, with projections for 2018 at $22.6 billion (PwC).
Within this changed landscape comes great opportunity for those who can stay ahead of the curve. We examined the latest trends, technologies, content and competition emerging within the OTT space, and provided the information and strategies you need to succeed today and towards 2019.
- Insights for better measurement on shows/content in this expanding market
- Approaches to reach cord-cutters and compete in an OTT marketplace that is continually growing and shifting with new vMVPDs and streamed content aggregators
- Opportunities for marketers to connect with OTT content—and find new ways to monetize content via advertising
- Increase consumer engagement through addressable and personalized advertising offers
- Tap into multicultural consumers, who are key cultural influencers on the leading edge of new entertainment technology adoption
- Develop innovative creative products and a great content experience in the new streaming, consumer driven economy
Featured Speakers
Jeff BaderPresident, Program Planning, Strategy and Research,
NBC Entertainment
Agenda
Speakers
Andrew Hare,
Vice President of Research,
Magid
Jill Hill,
Executive Vice President,
Magid
Dorothy Ann Advincula,
Head of Marketing Insights,
Samsung Ads
Jon Stewart,
VP Measurement,
Survata
Janet Gallent,
SVP, NBC Consumer Insights & Innovation Research,
NBCUniversal
Cathy Hetzel,
EVP,
comScore
Mike Pinnell
Sr. Operations Manager, Sling
Rob Aksman
Co-Founder and CSO,
BrightLine
Lisa Heimann
SVP, Multiplatform Research,
NBC Entertainment
Chris Falkner
VP Advanced TV,
Cuebiq
Aaron Frank
SVP Insights, Strategy & Marketing,
Branded Entertainment Network (BEN Group)
James Petretti
SVP, U.S. Research & Analytics,
Sony Pictures Television
Radha Subramanyam, Ph.D.
Chief Research & Analytics Officer,
CBS Vision
Ted Chi
VP, Marketing Strategy,
NBCUniversal
Jonathan Steuer
Chief Research Officer,
Omnicom Media Group
Brian Fuhrer
SVP, National & Cross-Platform Product Lead,
Nielsen
John Sollecito
Head of Client Solutions,
7Park Data, Inc.
Bill Herman
Digital Sales Director,
Spectrum Reach
Why Attend?
Join us as we examine the latest trends, technologies, content and competition emerging within the OTT space, and get the information and strategies you need to succeed today and towards 2019.
- Insights for better measurement on shows/content in this expanding market
- Explore approaches to reach cord-cutters and compete in an OTT marketplace that is continually growing and shifting with new vMVPDs and streamed content aggregators
- Discover new opportunities for marketers to connect with OTT content—and find new ways to monetize content via advertising
- Increase consumer engagement through addressable and personalized advertising offers
- Tap into multicultural consumers, who are key cultural influencers on the leading edge of new entertainment technology adoption
- Develop innovative creative products and a great content experience in the new streaming, consumer driven economy
Register Now