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Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep

October 12 • 8:00am5:00pm

| Chicago, IL

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Are the rumors of grocery’s death real or greatly exaggerated?

The average household spends more than $100 each week on groceries, with 85% of consumers saying they’re grocery shopping at a brick-and-mortar supermarket fairly often, or almost always. Already, 5% of consumers say they are shopping on-line exclusively just as frequently, and 1-in-5 are shopping on-line only channels at least occasionally.

How can CPG retailers and marketers stay on the grocery list and in the shopping chart of today’s tech-enable consumers?

Join us for this one-day event at the Google offices.

Featured speakers

Clorox Grocery Case Study
Brian Hoffstedder
Brian Hoffstedder Director, Shopper & Retail Insights, The Clorox Company

Planning for the Unplanned: Driving the Future of Impulse Shopping
Chris Perry
Chris Perry, Director of eCommerce Advisory, Planet Retail RNG

Clorox Grocery Case Study

Amy Stevens, Associate Director, Insights, The Clorox Company

The Growth in On-Line Only Grocery

Diane Tielbur President, Food & Beverage Practice, The NPD Group

Ensemble IQ, GfK, IRI, and MiNodes

Download the Agenda »

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Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (dbulgrin@thearf.org).


October 12
Event Category:


Google Chicago
320 North Morgan Street, #600
Chicago, IL 60607 United States