Are the rumors of grocery’s death real or greatly exaggerated?
The average household spends more than $100 each week on groceries, with 85% of consumers saying they’re grocery shopping at a brick-and-mortar supermarket fairly often, or almost always. Already, 5% of consumers say they are shopping on-line exclusively just as frequently, and 1-in-5 are shopping on-line only channels at least occasionally.
How can CPG retailers and marketers stay on the grocery list and in the shopping cart of today’s tech-enable consumers?
Join us for this half-day event at the Google offices.
Why On-Line Has Taken a Bite out of the Traditional Store
Diane Tielbur, President, Food & Beverage Practice, The NPD Group
Personalizing the Customer Experience: Driving Relevant Connections across Channels
Keith Janson, Director of Kroger Customer Communications, 84.51°
Shift from Bricks to Clicks: Brewing up Coffee Sales in an Omnichannel World
Mollie DeBrie, Sales Director, InfoScout
James Melucci, Shopper Insight Lead, KraftHeinz
Panel Discussion: Whither the brick & mortar store? How can marketers leverage e-commerce without offending retail grocery partners?
Featuring Thurman Williams, Director, E-Commerce Omni-Channel, Coca-Cola
GfK and IRI
Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (firstname.lastname@example.org).