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Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep

October 12 • 8:00am12:00pm

| Chicago, IL

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Are the rumors of grocery’s death real or greatly exaggerated?

The average household spends more than $100 each week on groceries, with 85% of consumers saying they’re grocery shopping at a brick-and-mortar supermarket fairly often, or almost always. Already, 5% of consumers say they are shopping on-line exclusively just as frequently, and 1-in-5 are shopping on-line only channels at least occasionally.

How can CPG retailers and marketers stay on the grocery list and in the shopping cart of today’s tech-enable consumers?

Join us for this half-day event at the Google offices.

Featured speakers

Why On-Line Has Taken a Bite out of the Traditional Store

Diane Tielbur, President, Food & Beverage Practice, The NPD Group

Personalizing the Customer Experience: Driving Relevant Connections across Channels
Keith Janson
Keith Janson, Director of Kroger Customer Communications, 84.51°

Shift from Bricks to Clicks: Brewing up Coffee Sales in an Omnichannel World
Debrie Melucci
Mollie DeBrie, Sales Director, InfoScout
James Melucci, Shopper Insight Lead, KraftHeinz

Panel Discussion: Whither the brick & mortar store? How can marketers leverage e-commerce without offending retail grocery partners?
Thurman Williams
Featuring Thurman Williams, Director, E-Commerce Omni-Channel, Coca-Cola

Plus
GfK and IRI

Download the Agenda »

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HOST SPONSOR

Google

SILVER SPONSORS
InfoScout LiveRamp8451

Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (dbulgrin@thearf.org).

Details

Date:
October 12
Time:
8:00am–12:00pm
Event Category:

Venue

Google Chicago
320 North Morgan Street, #600
Chicago, IL 60607 United States