Your Brand can no longer succeed on traditional advertising alone. You need to get into the content game to grow.
In 2018 native placements are expected to grow 54 percent from 2017 and capture 58 percent of US digital display. Branded content and native advertising are getting more and more consumer awareness. How do your efforts stack up to a benchmark of “readers spending an average of 110 seconds on branded content articles/features”? Is your content participation-based? How are you measuring success?
This game-changing topic was explored at ARF’s first dedicated branded content and native advertising event, NATIVExSCIENCE. Speakers provided an overview of branded content and native advertising, how to measure these efforts, what it takes to create successful stories/programs and deliver evidence-based insights and perspectives from the experts.