Be the first to learn about the new Multicultural Digital Fact Pack 2018 will which help companies navigate a 21st-century, digitally-centric media landscape with actionable insights and strategies for the New Mainstream.
The Multicultural Digital Fact Pack 2018 will provide brands, agencies and research companies never- seen before data in three areas:
(1) The 2017-2018 digital media spend by U.S. Hispanic, African American, Asian, and Non-Hispanic Whites;
(2) Key digital behavior and attitudes by ethnicity/race, nativity (Hispanic only), and age (18-34, 35-49); and
(3) Key findings of several empirical studies that drive in-cultural marketing effectiveness for U.S. Multicultural consumers.
The publication will be launched in October in culmination of Hispanic Heritage Month, this webcast will provide you with the opportunity to hear first-hand from Jake Beniflah (The Center for Multicultural SCience) on how this can help your business.
Dr Jake Beniflah – Executive Director, The Center for Multicultural Science