The new Multicultural Digital Fact Pack 2018 will which help companies navigate a 21st-century, digitally-centric media landscape with actionable insights and strategies for the New Mainstream.
The Multicultural Digital Fact Pack 2018 provides brands, agencies and research companies never- seen before data in three areas:
(1) The 2017-2018 digital media spend by U.S. Hispanic, African American, Asian, and Non-Hispanic Whites;
(2) Key digital behavior and attitudes by ethnicity/race, nativity (Hispanic only), and age (18-34, 35-49); and
(3) Key findings of several empirical studies that drive in-cultural marketing effectiveness for U.S. Multicultural consumers.
The publication was launched in October in culmination of Hispanic Heritage Month, this webcast provided attendees with the opportunity to hear first-hand from Jake Beniflah (The Center for Multicultural Science) on how this can help their business.
Dr Jake Beniflah – Executive Director, The Center for Multicultural Science