MSI Forum: When AI Disrupts — Rethinking Data, Insights, and Modeling

On February 11-12, MSI and the ARF hosted a two-day forum exploring the frontier of AI’s impact on marketing – where emerging tools, behaviors, and models are challenging traditional assumptions and shaping new possibilities. Attendees gathered in LA to hear the latest work around five threads driving this disruption: synthetic data for marketing research, consumer response to generative AI, LLM-based search and information discovery, AI-generated advertising and the new video economy, AI and the future of marketing analytics.

ACCESS EVENT CONTENT

Featured Speakers

Speaker, Vas Bakopoulos
Vas Bakopoulos SVP, Head of Insights & Research
MMA Global
Speaker, Dante Donati
Dante Donati Assistant Professor in the Marketing Division
Columbia Business School
Speaker, Megan Franklin
Megan FranklinVP, Creative Excellence
Ipsos
Speaker, Megan Franklin
Ron Friedman Vice President
Mattel Future Lab
Speaker, Runshan Fu
Runshan Fu Assistant Professor of Marketing
NYU Stern School of Business
Speaker, David Gilbert
David Gilbert Global Director, Analytics & Insights
Mars Inc.
Speaker, Katrik Hosanagar
Kartik Hosanagar John C. Hower Professor of Technology and Digital Business
The Wharton School of the University of Pennsylvania
Speaker, Zainab Jamal
Zainab JamalDirector of Data Sciences & Analytics
Hewlett Packard Enterprise
Speaker, Tai Lam
Tai Lam Assistant Professor of Marketing
UCLA Anderson School of Management
Speaker, Zipei Lu
Zipei Lu Ph.D. Candidate
University of Maryland Robert H. Smith School of Business
Speaker, Scott McDonald
Scott McDonald, Ph.D. President & CEO
ARF
Speaker, Samantha Moore
Samantha Moore Director of Market Research
Microsoft
Speaker, Oded Netzer
Oded NetzerVice Dean of Research and the Arthur J. Samberg Professor of Business
Columbia Business School
Speaker, Richard Qiao
Richard Qiao Director of Marketing Science
State Farm
Speaker, Taylor Schreiner
Taylor Schreiner Senior Director and Head
Adobe Digital Insights
Speaker, Jiwoong Shin
Jiwoong Shin Professor of Marketing, Yale School of Management
Senior Editor, Marketing Science
Speaker, Keith Smith
Keith SmithManaging Director
Marketing Science Institute
Speaker, K. Sudhir
K. Sudhir James Frank Professor of Marketing, Private Enterprise and Management
Yale School of Management
Speaker, Artem Timoshenko
Artem Timoshenko Associate Professor
Northwestern University’s Kellogg School of Management
Speaker, Stephanie Tully
Stephanie Tully Associate Professor of Marketing
USC Marshall School of Business
Speaker, Grant West
Grant WestSenior Director
Marketing Science
Speaker, Helen Wolf
Helen Wolf, Ph.D.Senior Director, Global Consumer Experience Insights
Colgate-Palmolive Company

MSI FOrum

Partners

MSI FOrum
MSI FOrum