MSI/ARF B2B Exchange: Beyond the First Sale: Redefining Marketing’s Role in the B2B Customer Lifecycle

On October 8, the MSI/ARF B2B Exchange session explored how marketers can extend their impact beyond the initial sale to strengthen ongoing relationships, deepen client value, and support sustained revenue. This interactive conversation featured perspectives from INSEAD and Ipsos and tackled evolving challenges in B2B marketing.