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DTSTART;TZID=America/New_York:20251008T100000
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UID:371619-1759917600-1759921200@thearf.org
SUMMARY:MSI/ARF B2B Exchange: Beyond the First Sale: Redefining Marketing’s Role in the B2B Customer Lifecycle
DESCRIPTION:MSI/ARF B2B Exchange: Beyond the First Sale: Redefining Marketing’s Role in the B2B Customer Lifecycle\n      October 8 @ 10:00 am - 11:00 am EDT | Livestream\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    + Google Calendar+ Apple Calendar\n    \n\n\nOn October 8\, the MSI/ARF B2B Exchange session explored how marketers can extend their impact beyond the initial sale to strengthen ongoing relationships\, deepen client value\, and support sustained revenue. This interactive conversation featured perspectives from INSEAD and Ipsos and tackled evolving challenges in B2B marketing.  \n\n\nFeatured Speakers\n\n\n\n\nDavid Dubois Associate Professor \nINSEAD\nView Bio\n\n\n\n\n\nAnne Hunter SVP\, B2B Products and GTM \nIpsos\nView Bio\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit
URL:https://thearf.org/event/msi-arf-b2b-exchange-beyond-the-first-sale-redefining-marketings-role-in-the-b2b-customer-lifecycle/
LOCATION:Virtual\, TX\, United States
CATEGORIES:11 - Regional/Other,2 - Subject Focused,3 - Industry Vertical,9 - Councils
ATTACH;FMTTYPE=image/png:https://thearf.org/wp-content/uploads/2025/07/msi-arf-160x80-1.png
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