How to Build Lasting Brand Equity in the Age of AI

On December 4, this Insights Studio Session dove into new research explaining why cutting brand spend is more costly than ever and how leading marketers are delivering revenue growth by focusing on brand equity. Attendees learned about new tactics that mature marketers are using to build equity, drive consumer influence, and navigate the future of marketing.

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Featured Speakers

Speaker, Andrea Chen
Andrea ChenResearch Lead, Consumer Goods Sector
Google
Speaker, Leonardo Fascione
Leonardo Fascione Managing Director and Partner
Boston Consulting Group, BCG
Speaker,
Romain Faracci Project Leader
Boston Consulting Group, BCG
Paul Donato
Paul DonatoChief Research Officer
ARF

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