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SUMMARY:How to Build Lasting Brand Equity in the Age of AI
DESCRIPTION:How to Build Lasting Brand Equity in the Age of AI\n      December 4 @ 12:00 pm - 1:00 pm EDT | Virtual\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    + Google Calendar+ Apple Calendar\n    \n\n\nOn December 4\, this Insights Studio Session dove into new research explaining why cutting brand spend is more costly than ever and how leading marketers are delivering revenue growth by focusing on brand equity. Attendees learned about new tactics that mature marketers are using to build equity\, drive consumer influence\, and navigate the future of marketing. \nACCESS EVENT CONTENT\n\n\nFeatured Speakers\n\n\n\n\nAndrea ChenResearch Lead\, Consumer Goods Sector\nGoogle\nView Bio\n\n\n\n\n\nLeonardo Fascione Managing Director and Partner \nBoston Consulting Group\, BCG\nView Bio\n\n\n\n\n\nRomain Faracci  Project Leader \nBoston Consulting Group\, BCG \nView Bio\n\n\n\n\n\n\nPaul DonatoChief Research Officer\nARF\n\nModerator\nView Bio\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nACCESS EVENT CONTENT\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\nSponsor
URL:https://thearf.org/event/insights-studio-december-2025/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical
ATTACH;FMTTYPE=image/png:https://thearf.org/wp-content/uploads/2025/07/insight-studio-member-broadcast-160x80-1.png
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