Think you understand Gen Z? Join Snapchat for a provocative discussion as they debunk one myth at a time about Gen Z. Insights will be unveiled from several new thought leadership studies, showing how brands can genuinely connect with Gen Z by focusing on their core values, communication styles, and daily ways of engaging with the world. *Spoiler alert*: Out-of-touch displays of wealth are out, replaced by hard work, altruism, integrity, and community impact! Learn what brands need to do to connect with this generation authentically.