Research often simply describes attitudes and behaviors integrating research and culture can paint a more complete picture. While psychological resonance in programs is high, ads may fail as they don’t acknowledge the whole person. Using household level exposure, purchase data, and psychographics from set top box program viewing behavior we can better pinpoint the motivations and drive ROI.
• Explore how studying the psychological groundwork of executions with the highest ROI, can help lift performance of future spots.
• Hear video reports from creatives who built additional motivational triggers into new spots after working with this level of insight.
• Discover how triple resonance (viewer motivation that aligns with ad and program) resulted in the highest ROI.
Karlo Cordova – Group Media Director, Wieden + Kennedy
Pat Pellegrini – President & Chief Research Officer, Simmons Research
Bill Harvey – Bill Harvey, Consulting Executive Chairman