You’ve heard it before. Patients are taking a bigger role in managing their health.
But what are the consequences of this new patient-as-consumer model? And how can you engage an audience that is less compelled by the reasoned arguments that used to move the needle with physicians?
The latest findings in behavioral science are uncovering the complex motivations that drive consumer healthcare decision-making. We gathered together some of the top names in branding, data and tech marketing to provide a rich, multidimensional view of this new audience, as well as actionable strategies you can implement immediately to drive lasting behavior change.
Frank Buckler, Ph.D. – Founder & CEO of Success Drivers discusses how AI and emotion measurement can map consumer motivations to reveal which ads change behavior and which fall flat.
Matthew Loper – CEO of Wellth explores the innovative use of technology and game mechanics to incentivize consumers towards better health.
Brian Robinson – Global Chief Strategy Officer at Havas Health & You shows how his agency uses Behavioral Economics to build more connected and powerful brands through a deeper understanding of consumers’ health behaviors.
Here’s what you’ll learn at this event: