You’ve heard it before. Patients are taking a bigger role in managing their health.
But what are the consequences of this new patient-as-consumer model? And how can you engage an audience that is less compelled by the reasoned arguments that used to move the needle with physicians?
Join the ARF on August 2 in New York City to hear how the latest findings in behavioral science are uncovering the complex motivations that drive consumer healthcare decision-making. We’ve gathered together some of the top names in branding, data and tech marketing to provide a rich, multidimensional of this new audience, as well as actionable strategies you can implement immediately to drive lasting behavior change.
Don’t miss what could be our most important health event ever.
Free event, with required registration.