“Nobody has a crystal ball, and part of evolving a business plan is to say, I might have said we’re going left, but I see the opportunity and we’re going right.” – Ryan Kavanaugh, founder and CEO of Relativity Media
Companies are always trying to figure out what will happen in the future. They don’t always think of this as “forecasting”, but it is. Simply to budget for next year, firms need to make implicit or explicit forecasts about the health of the economy, the demand for their products, the action of their competitors, and a host of other factors. At FORECASTxSCIENCE, the ARF will spotlight some of the leading-edge techniques that give companies an edge in predicting such things as:
While some companies settle for assuming year-to-year continuity, others have adapted approaches from the social and physical sciences to try to bring greater rigor and accuracy to their forecasts. Through case studies and instructional presentations, this ARF event will spotlight such approaches as:
Though a one-day event cannot hope to make all attendees experts in all of these techniques, we hope to showcase examples where better forecasts have materially improved the bottom line for diverse businesses. You should come away with a better sense of the ever-increasing range of tools that exist for seeing more clearly into the future and for applying those tools to the problems you are trying to solve today.