Building Brands: Psychological and Media Drivers of Marketing Effectiveness

Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. The Advertising Research Foundation and the IPA /EffWorks Global 2020 partnered to share our most relevant research, case studies and keynotes from Marketing Effectiveness leaders.

Topics discussed:

  • The science of influencing choice and what that means for brands
  • The revelation about search: a holistic view and strategic level look
  • Challenging the marketplace to think about brand building, not just activation
  • Generating growth and value from CX

Featured Speakers

Les Binet
Les BinetGroup Head of Effectiveness,
adam@eveDDB
Fiona Blades
Fiona BladesPresident and Chief Experience Officer,
MESH Experience
Margaret Coles
Margaret Coles EVP, Head of West,
Edelman Intelligence
Jet Cooke
Jet CookeHead of UK Marketing – End Investor,
Fidelity International
Amanda Currell
Amanda CurrellVP,
Kantar
Stephen DiMarco
Stephen DiMarcoChief Digital Officer,
Kantar
David Evans
David Evans Senior Manager, Custom Research,
Microsoft
Janet Hull
Janet HullDirector of Marketing Strategy,
IPA
Pawanesh Malla
Pawanesh MallaROI Engine & Advanced Analytics, Frito-Lay Lead,
PepsiCo
Nick Milne
Nick MilneEffectiveness Measurement Consultant
Kevin Moeller
Kevin MoellerHead of Media Analytics & Insight, NA Beverages,
PepsiCo
Scott McDonald
Scott McDonaldPresident and CEO,
ARF
Matthew Willcox
Matthew WillcoxAuthor; Founder,
The Business of Choice LLC
Orlando Wood
Orlando WoodChief Innovation Officer,
System1Group

 

Partner

IPA